Engaging news and analysis for people who want to know ‘why?’.
Like most news organisations, the Channel 4 News website was centred around breaking news. However this was at odds with their on-air brand, which focuses on the depth and quality of reporting. This was forcing their editorial staff into a constant cycle of small updates rather than allowing them to address deeper stories.
Channel 4 called upon Clearleft to help them reinvent their online news presence. We decided to co-locate at the Channel 4 offices in order to speed decision making and maximise project visibility. We also spent a significant amount of time with the news team at ITN, understanding their workflow and the nature of the newsroom. Amongst our innovations were tight Twitter integration to satisfy the need for breaking news and a novel floating navigation (or “gravigation”) concept. We also worked hard to draw out their on air brand and highlight their broadcasting talent.
Vicky Taylor, Commissioning Editor News and Current Affairs at Channel 4 said,
“The new site has given the whole newsroom at ITN a real lift and helped make the integration into a totally multi-media outlet work so much better.”
The resulting site has been extremely well received, with articles appearing in the Guardian, NMA and a variety of other publications, and Clearleft are now working with Channel 4 on another one of their big media properties.
Visit the site: http://channel4.com/news
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